Marketing Strategy & Execution

Throughout my career I’ve managed various marketing projects. Some related to events/experiential marketing and included asset design and collateral building. Each project illustrates a practice in marketing strategy, project management, brand management and event design.

SF BURGER BATTLE AT THE HALL

About the Project: The Hall was a temporary mixed use space and food hall on Market St aimed at activating the Mid-Market corridor while the building awaited permitting for demolition and rebuilding. It was aligned with La Cocina, a non-profit food incubator and invested in engaging and supporting the community and building its resources to support a more lively neighborhood. I was tasked with bringing more visibility to the project while activating the space on the weekends, when it was traditionally closed due to the lack of weekend foot traffic.

The Strategy: In alignment with the casual and convivial nature of the space, its existence as a food hall during the week with a target audience of people interested in food, looking for stuff to do on the weekend in SF, willing to spend a little money and willing to travel to a less trafficked area, I concepted, created and executed the SF Burger Battle as a unique event-series to inspire people to go out of their way to visit this developing section of Market St.

The idea was to engage chefs, foodies, members of the media and their friends in a casually competitive atmosphere that would be fitting for the space and setting. By activating multiple networks, including food focused non-profits and beverage sponsors, we added value and multiplied the reach of each event. I worked with Graphic Designer, Kevin Price to design and create the branding, logos and collateral.

STAG DINING AND DERBY COCKTAIL CO AT EAT DRINK SF 

Eat Drink SF is San Francisco’s premier annual food, wine, and spirits festival that celebrates the Bay Area’s world-class chefs and restaurants. Through my network in the SF restaurant world, I connected Stag with the planners and arranged for us to participate. We then managed and organized both Stag and Derby's station presentations. Stag and Derby's history in the restaurant world made this the perfect expo to extend their exposure, expand their reach and further solidify their branding as the events world answer to SF restaurant and craft cocktail level offerings.

MARKETING PROJECTS GALLERY

Assorted snaps from projects: social media, websites, menus, flyers, invites, events.
Some pictures and graphics are mine, some are from incredible collaborators, photogs and designers.